structure Archives - Redelandschaften.de

Structure your Speech. Your Audience will follow

Do you lose your audience once you speak up? Or do you carry them along so they keep a high attention level throughout your presentation? A catchy structure is one of the important aspects you should consider. A strong introduction, an interesting main part and a meaningful conclusion are equally important. Guide your audience by transitions such as emphasized pauses and changing your position on stage. Also add interactions using polls, quizzes, and short discussions. Sometimes surprising twists and turns help.

A really good high-quality presentation

A source of good and often inspiring lectures are certainly the TED Talks and their independent TEDx Talks. One of the speeches that has inspired me in recent years is the talk “How great leaders inspire action” by Simon Sinek. Of course, we can discuss whether his performance could be further optimized: There are only a few laughs in the audience, the eye contact between speaker and audience is not optimal and the speaker often takes his glasses (exactly 22 times) – to name just three examples.

Nevertheless, why is his 2009 TEDx talk the third most seen of about 3 000 TED talks worldwide? Why has his presentation, which he held live in front of just 50 listeners, been clicked more than 42 million times on ted.com and a good 15 million times on YouTube to date? So what did Simon Sinek do right?

The Science Story: Highlights in midst of the speech

Simon is a PhD student and is currently preparing his conference presentation. He has already improved his start after a meeting with his mentor Sarah. Now he asks himself: How can I present the results of my study concisely? What details are my audience interested in and what new insights do they gain? How does the transition between the individual sections work?

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