Values determine our thoughts, emotions and actions. They point to a future of how we would like to be and live. Values control and shape our identity and reveal our personal side. The same applies to the shaping of companies and organizations. Steve Jobs said in 1997, “Marketing is about values.”

Values direct you and convince Others

If you convince with your presentation, you show your personal side and communicate based on values. To do so, answer yourself the following questions:

  • What is important to me?
  • How do I present myself as a person (and as an expert) today and in the future?
  • How do I present myself as part of an organization, a project?
  • What attributes does my organization / company stand for?

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