The last blog reveals why presentations are nowadays different compared to the last century: speeches have become more vivid with anecdotes and stories; furthermore, the interaction between speaker and audience gained a stronger emphasis. In this blog, I will highlight why we do not have to take every common advice from rhetoric trainers at face value. Furthermore, I will deepen the topic of “storytelling”.
Good content provides the basis for good presentations
The majority of speech trainers – even those with many years of professional experience – misinterpret one of the most well-known figures on the impact of speeches. The myth, which has been widely spread since 1971, is the mistaken formula: 7 % content – 38 % verbal signals – 55 % body language. Read more