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“Would you like to visit Cameroon?” As Oliver asks me the question, I am surprised. Instinctively, I reply “Yes!” From a purely rational point of view, I am not so sure yet. There are so many things standing against traveling to Cameroon right now. But my endless curiosity and the geographer in me instantly know I want to do this!
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Do you spend too much time preparing your presentation because otherwise, you would have to postpone the more important work? Never mind, the best presentations are those delivered spontaneously. This way you will appear authentic – for sure! No one will notice in case you skip important items anyway. If this is not your cup of tea, then of course you can also learn your speech by heart. You will never forget what you actually wanted to say.

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Values determine our thoughts, emotions and actions. They point to a future of how we would like to be and live. Values control and shape our identity and reveal our personal side. The same applies to the shaping of companies and organizations. Steve Jobs said in 1997, “Marketing is about values.”

Values direct you and convince Others

If you convince with your presentation, you show your personal side and communicate based on values. To do so, answer yourself the following questions:

  • What is important to me?
  • How do I present myself as a person (and as an expert) today and in the future?
  • How do I present myself as part of an organization, a project?
  • What attributes does my organization / company stand for?

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What do 18 students, three supervisors and two organizers from eleven countries and four continents do when they get to know water use in Iran on site within nine days? The answer is clear: they present their own knowledge to each other and draw on the practical experience of local experts. They discuss scientific facts and their practical implementation with the experts. They exchange open questions on historical and current water management, desertification and energy use in Iran. For the practical demonstration on site, they charter a friendly local bus driver who will reliably steer them 1 200 kilometers through villages and metropolises, the dry steppe and to salt lakes. A challenge that everyone is happy to accept.

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