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Five often overlooked Aspects of Excellent Speeches

Here are five timely tips that are often overlooked. Yet these can make all the difference between a just average speech and a top-notch presentation.

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Values provide Clarity in Presentations

Values determine our thoughts, emotions and actions. They point to a future of how we would like to be and live. Values control and shape our identity and reveal our personal side. The same applies to the shaping of companies and organizations. Steve Jobs said in 1997, “Marketing is about values.”

Values direct you and convince Others

If you convince with your presentation, you show your personal side and communicate based on values. To do so, answer yourself the following questions:

  • What is important to me?
  • How do I present myself as a person (and as an expert) today and in the future?
  • How do I present myself as part of an organization, a project?
  • What attributes does my organization / company stand for?

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Convince in Job Interviews

Meet the other side at eye level right from the start! Some candidates still go to job interviews as supplicants. They are afraid that they will not be able to convince the potential employer of their merits. They would do much better with a positive, self-confident attitude.

In most interviews, the opening remarks are followed by the request “Tell us something about yourself”. Then the employer may ask numerous questions before you can start asking your own questions. This kind of interview is therefore very hierarchical. It is based on the assumption that the employer alone decides how to proceed. Other than that, I recommend preparing yourself accordingly for an interview at eye level: Think about a set of questions and about the dramaturgy of the interview: At which points can you direct the conversation yourself?

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