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Clear stage for your online presentation! What differences can you take into account to a live presentation to help your online presentation be well-remembered?

When presenting from home, you have new possibilities to create your virtual stage. You can stage your performance independently and amplify it with your most important instruments, body language and voice. You can use external media such as PowerPoint in a different way than you are used to. What both types of presentation have in common: Your audience is more likely to listen when you engage them actively.

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What is important for successful speeches is available both in the vast literature and in this blog. But do you know how to adapt your speech in front of a virtual online audience? Since the next live events are not yet foreseeable in times of COVID-19 or Corona, online presentations will make up an important part of the future. The ongoing digitalization will further reinforce this development. The following blog series will therefore deal with the most important aspects of online presentations: Which nuances are particularly important so that you can inspire and take your online audience?

While many of the basics for good, high-quality presentations still apply in large parts, there are some key differences between live and online presentations if you want to get your message across online.

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Presentations are nowadays different from those of the past. To convince and inspire your audience, you have to meet completely different expectations today than 20 years ago. Nowadays, personality is key, as is combining numbers, data and facts with short stories and anecdotes that provide new context for the audience. By the way: Instead of frontal lectures in which information is hammered into our audience, the focus today is on infotainment. Information comes along with entertainment. This is what makes presentations much more effective. The use of new media adds to this. We should never underestimate one thing: The personality of the speaker decides whether his message actually reaches the audience. Read more

With a single speech today, I can reach millions of people. An enormous potential for those who have something to say, who can present authentically and with a certain competence.

Chris Anderson, curator of the TED Talks, names the number of over 1 000 speakers who have already succeeded in doing so by 2016. The 25 most popular TED Talks alone generate a reach of 16 to 56 million clicks each. On YouTube, TED and TEDx Talks now have 30 million subscribers with 4.4 billion clicks.

 

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Simon is a PhD student and is currently preparing his conference presentation. He has already improved his start after a meeting with his mentor Sarah. Now he asks himself: How can I present the results of my study concisely? What details are my audience interested in and what new insights do they gain? How does the transition between the individual sections work?

 

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Sarah and Simon met at a science conference. Sarah works as a research assistant at the Chair of Migration and Intercultural Communication, Simon is a PhD student. Both meet again two weeks after the conference: Sarah supports Simon in preparing his presentation for the next conference. They discuss the draft and Simon rehearses his presentation. He starts with the sentence “Dear Ladies and Gentlemen…”

 

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