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With a single speech today, I can reach millions of people. An enormous potential for those who have something to say, who can present authentically and with a certain competence.

Chris Anderson, curator of the TED Talks, names the number of over 1 000 speakers who have already succeeded in doing so by 2016. The 25 most popular TED Talks alone generate a reach of 16 to 56 million clicks each. On YouTube, TED and TEDx Talks now have 30 million subscribers with 4.4 billion clicks.

 

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Simon is a PhD student and is currently preparing his conference presentation. He has already improved his start after a meeting with his mentor Sarah. Now he asks himself: How can I present the results of my study concisely? What details are my audience interested in and what new insights do they gain? How does the transition between the individual sections work?

 

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Sarah and Simon met at a science conference. Sarah works as a research assistant at the Chair of Migration and Intercultural Communication, Simon is a PhD student. Both meet again two weeks after the conference: Sarah supports Simon in preparing his presentation for the next conference. They discuss the draft and Simon rehearses his presentation. He starts with the sentence “Dear Ladies and Gentlemen…”

 

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