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Presentations are nowadays different from those of the past. To convince and inspire your audience, you have to meet completely different expectations today than 20 years ago. Nowadays, personality is key, as is combining numbers, data and facts with short stories and anecdotes that provide new context for the audience. By the way: Instead of frontal lectures in which information is hammered into our audience, the focus today is on infotainment. Information comes along with entertainment. This is what makes presentations much more effective. The use of new media adds to this. We should never underestimate one thing: The personality of the speaker decides whether his message actually reaches the audience. Read more

A source of good and often inspiring lectures are certainly the TED Talks and their independent TEDx Talks. One of the speeches that has inspired me in recent years is the talk “How great leaders inspire action” by Simon Sinek. Of course, we can discuss whether his performance could be further optimized: There are only a few laughs in the audience, the eye contact between speaker and audience is not optimal and the speaker often takes his glasses (exactly 22 times) – to name just three examples.

Nevertheless, why is his 2009 TEDx talk the third most seen of about 3 000 TED talks worldwide? Why has his presentation, which he held live in front of just 50 listeners, been clicked more than 42 million times on ted.com and a good 15 million times on YouTube to date? So what did Simon Sinek do right?

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